Turn your ecommerce store into a consistent organic revenue engine with ecommerce SEO services built for products, categories, and buying intent.
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Our SEO tech stack:
Semrush
Google Search Console
Google Analytics 4
Ahrefs
Screaming Frog
Shopify
The method
Based on the monthly plan you choose, you receive a set number of SEO Credits each month. No fixed deliverables and no set quota of articles, because your SEO priorities change from month to month.
Rather than working to a list agreed before anyone looked at your store, we use the engine to find where SEO can create the highest impact on performance that month.
Spend them on any of the ecommerce SEO services below, whether that is technical SEO, product and category pages, keyword research, internal linking, schema or content. The mix changes as your priorities do.
Your portal keeps a running table of the month’s work: every activity, the credits it used, and the balance left against your plan. Any credits you do not use roll over to the following month.
Ecommerce technical SEO services focus on making your store easy for search engines to crawl, understand, and index. This includes crawl audits, Core Web Vitals optimisation, XML sitemaps, robots.txt, and canonicalization tailored as technical SEO services for ecommerce websites.
Product page SEO ensures each product can rank and convert with strong on-page optimisation. This covers product titles, product descriptions, schema, image optimisation, reviews, and FAQs that answer buyer questions and build trust.
Category page SEO focuses on optimising collections and hierarchies that drive high-volume, commercial-intent traffic. It includes collection optimisation, targeting commercial keywords, strengthening internal linking, and clarifying category hierarchy for both users and search engines.
Keyword research and search intent mapping align your store with how customers actually search. This means separating transactional, informational, and commercial keywords into topic clusters, then mapping them to the right categories, products, and content.
An internal linking strategy connects collections, categories, and related products so users and search engines can move naturally through your site. Smart use of links and breadcrumbs strengthens relevance signals and helps key pages gain authority.
Implementing a product schema makes your products eligible for rich results in search. Markup types such as Product, Offer, Review, Aggregate Rating, and Availability help search engines display detailed product information directly in the SERPs.
Ecommerce content strategy supports your products and categories with useful, conversion-focused content. Buying guides, FAQs, comparison pages, and a targeted blog strategy help answer questions, reduce friction, and capture more search demand at every stage of the customer journey.
Ecommerce SEO services are specialised SEO solutions for online stores, focused on increasing qualified organic traffic and search revenue. Unlike traditional SEO, which often centres on a few static pages or blog posts, ecommerce SEO services optimise products and category pages to match high-buying-intent searches.
| Ecommerce SEO services | Traditional SEO services | |
|---|---|---|
| Pages that carry the work | Product and category pages | A few static pages and blog posts |
| Keywords targeted | High buying intent and transactional | Informational and brand terms |
| Scale | Hundreds or thousands of URLs | Tens of URLs |
| Technical focus | Crawl budget, faceted navigation, canonicals | Site speed and basic indexation |
| Structured data | Product, Offer, Review and Availability | Organisation and Article |
| Measured by | Organic revenue and orders | Traffic and rankings |
Florian has been part of The Obsidian Co.™ since December 2024, leading the SEO work across our ecommerce clients. His approach goes beyond rankings, combining technical SEO, content and on-page optimisation to improve organic visibility and bring more qualified traffic into the Ecommerce Engine™.
SEO never stands still, so neither does Florian. He keeps a close eye on search updates, industry shifts and what is actually working, then turns that into practical improvements for the brands we work with.
When he’s not deep in search data, you’ll usually find him reading or swimming.
Collection and product templates, faceted navigation and the app-driven markup Shopify themes add by default, tuned so the catalogue is crawled cleanly and the right pages rank.
Category hierarchy, plugin-generated URLs and product schema across a WordPress build, with the crawl and speed work a large WooCommerce catalogue needs to hold its rankings.
See what a specialist ecommerce SEO strategy finds in your store before you pay for anything: the technical issues, the categories with room to rank, and the products search is not yet sending buyers to.
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Our ecommerce SEO services support brands in multiple markets, adapting strategies to local search behaviour, competition, and platforms. Wherever your store operates, the focus stays on growing organic revenue through technical excellence and commercial search visibility.
US ecommerce SEO services focus on winning visibility in a highly competitive market with large product catalogues and strong commercial intent keywords. Technical optimisation, category structure, and product page SEO are calibrated to capture more high-value US organic traffic and conversions.
For Australian ecommerce stores, SEO strategies are adapted to local search trends and regional competition. By refining technical SEO, category hierarchy, and product page optimisation, Australian brands can expand organic reach and drive more revenue from search.
For UK ecommerce brands, we tailor SEO to local search intent, competition, and customer behaviour. From technical SEO and category optimisation to product visibility, strategies are aligned with UK-specific SERPs and buying patterns to grow organic revenue.
For European ecommerce brands selling across several countries, SEO is planned per market: language and hreflang, local search behaviour, and the category terms each country actually uses, so every storefront can rank where its customers search.
For ecommerce stores across the Middle East, SEO is adapted to bilingual search, fast growing mobile demand and regional marketplaces, with technical, category and product page work aimed at the searches that lead to orders.
The Ecommerce Engine™
Every ecommerce business runs on an engine with three sections: the traffic that reaches the shop, the website that turns it into orders, and the retention that brings customers back. Each section is scored against the average for your industry, so the weakest part of the engine becomes visible instead of argued about. Growth stalls at that weakest point, which is why we find the bottleneck first and fix it before spending anywhere else. Once it clears, we measure again and move to the next one, and an engine with nothing blocking it scales. SEO sits in the traffic section of the engine, where it builds the organic demand that keeps growing long after an advert stops.
Results
Selected results and what our partners say about working with us.
What our partners say
Maria EliaDigital Marketing Lead, Beauty Line
★★★★★"Their expertise, combined with a strategic mindset and a high level of professionalism, makes them a valuable partner."
Kyriaki HerodotouMarketing Manager, A. Stephanides & Son
★★★★★"Their dedication, professionalism, and results-driven attitude make them a standout agency in their field."
Giannis PolikarpouOwner & CEO, Panstromasew
★★★★★"They take a proactive approach to delivery management, ensuring every step of the process is efficient."
Marios SocratousCommercial & Finance Director, Kapnos Airport Shuttle
★★★★★"They are quick to react and provide good service."
See what a specialist ecommerce SEO strategy can do for your store. Start a free 4-week trial and discover opportunities to improve your organic visibility, traffic, and sales.
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Ecommerce SEO focuses on the unique challenges of online stores, including product and category pages, faceted navigation, product schema, internal linking, duplicate content, crawl efficiency, and transactional keywords. The goal is not only to increase organic traffic but to attract shoppers and turn organic visibility into ecommerce sales.
SEO is a long-term growth strategy, and timelines vary depending on your website’s current authority, technical health, competition, product catalogue, and target market. Improvements can begin appearing within the first few months, while competitive ecommerce markets typically require continuous optimisation to achieve and maintain meaningful growth.
Our ecommerce SEO is priced per credit, at 90 per credit each month, with the number of credits set by how much of your catalogue needs covering: from 8 credits a month for 1 to 5 products or pages, up to 24 credits for 41 or more. Every plan starts with a free 4-week trial, and the full breakdown is on our pricing page.
We work with ecommerce businesses across a range of industries, including fashion, beauty, home and furniture, electronics, health and wellness, automotive, jewellery, food, and specialist retail. Our SEO strategy is adapted to the search behaviour, competition, products, and customer journey within each market.
Yes, if you sell products online and want sustainable, non-paid traffic; it works best for stores with a viable product-market fit and enough catalogue depth to build category/product page authority, though it suits some niches and competitive levels better than others.
Expect early technical and indexation wins in months 1 to 2, ranking movement in months 3 to 6, and meaningful traffic/revenue impact between months 6 to 12, with highly competitive niches taking up to 12 to 24 months.
You should see improved rankings for category and product pages, increased organic sessions and impressions in Google Search Console, and, as traffic grows over time, measurable increases in organic revenue.
This depends on the nature of the technical issues. Some fixes may require a developer, while others can be implemented directly by an SEO specialist with the appropriate CMS access. Most SEO engagements involve providing prioritised recommendations, which are then implemented by your developer or the SEO team if access is provided.
No legitimate SEO provider can guarantee a #1 ranking. Google’s algorithm weighs hundreds of factors and competitor behavior beyond anyone’s control, and reputable practitioners focus on sustainable visibility and traffic growth instead of ranking guarantees.
Track it through a dashboard combining Google Search Console (impressions, clicks, position), GA4 (organic sessions, ecommerce events), and store-level order data (organic revenue, AOV, assisted conversions), using an attribution model like last non-paid click or data-driven attribution to isolate SEO’s contribution.
Yes, existing organic traffic means there’s already technical and content to build on, so an SEO audit can identify quick wins (technical debt, thin content, underperforming categories) and unlock faster, more compounding growth than starting from zero.
